What I delivered:
1
holistic map of the entire PRO360 journey
2
clear mental starting points from user POV
5+
recognised points of contact for conversion
8
distinct states, a registered tool can actually have
KEY OUTCOME 1
The mapped system
The complete overview of the full service as I envisioned it. For upcoming design work and the PO.
Why this matters
Tool for the PO to make informed decisions
Scalable for upcoming work
Banger onboarding ressource
High quality dev-handovers, reduction of errors