6
initial user scenarios and stories created
5
scenarios selected and prototyped
2
different resolutions for design creation
1
large stakeholder review
KEY OUTCOME 2.1
Scenarios - The First Timer (Example 1)
A company stumbles upon a Bosch promotion and purchases new tools for their team. While registering their tools in the PRO360 app for an extended guarantee, they're drawn in by the added value of PRO Services and make their first purchase.
Why this matters
PRO360 is growing, therefore big First Timer potential
Early assurance, that BOSCH can cover the tools
User flow of registration almost a guaranteed touchpoint
Carefully woven touchpoints ensure that new users naturally discover added value, creating seamless opportunities for conversion.
KEY OUTCOME 2.2
Scenarios - The Overthinker (Example 2)
An experienced PRO360 user carefully considers adding a PRO Service while registering a newly purchased tool. After weighing their options and taking time to decide, they ultimately commit to the service directly from the tool's detail page.
Why this matters
Give a feeling of own agenda and decisionmaking for users
Remind users of service options in day2day usage of PRO360
Multiple entry points were designed to nudge hesitant users while respecting their decision-making process.